Internet Surveys ▼

We have the software and facility to post your survey on the Internet. Although a self selecting sample of respondents with access to the Internet, this methodology can provide fast results from a large sample, cost-effectively.

This methodology is of value for surveys where you need to show the respondent moving images such as a TV commercial or programme clip.

Media Diary Surveys ▼

We organise major cross media usage surveys for clients designed to provide a reliable trading currency for broadcasters unable to obtain statistically reliable data from existing industry measurement sources.

In the UK our methodology has been awarded a seal of approval by the IPA Technical Committee and includes three main stages:

1) Establishment survey interviews

2) Viewing diary

3) Self-completion questionnaire regarding other media behaviour and attitudes to channels viewed

Viewing Diary Surveys undertaken include:

CATV (Broadband Cable) - 7 surveys (2 per annum)

ITV Digital

Digital platforms in Wales

MUTV

Face-To-Face Surveys ▼

Generally 1,000+ sample per survey, interviewers nationally undertake face-to-face interviews with respondents.

This methodology is particularly relevant for out-of-home TV such as:

FTV (forecourts)

Channel Health (GP's surgeries)

Metro Taxi Marketing (black cabs)

Premier League Football Clubs

Outdoor Media Centre (Roadside, shopping malls, tube and bus stations, posters and digital sites)

We design, produce and analyse results from questionnaires either completed online or delivered and returned by post. Sample size is generally in the region of 3,000+ respondents.

This research technique may be appropriate for establishing a database of further details relating to users of 'niche' channels.

Previous clients include:

DBC (Digital Broadcasting Corporation) - on-demand movies

The Box - Emap Interactive Digital Music Channel

In the UK this methodology is decreasing in popularity due to the increase in personal mobile phones rather than landlines and the growth of the internet as a platform for surveys.

We also establish panels of respondents who may be users of 'niche' medias. We may use telephone to contact panelists to obtain: weight of viewing, channel content and advertising recall.