Outdoor Media & Out-of-Home TV
Are you an out-of-home TV media finding it difficult to persuade advertisers and agencies to use your services?
Do you need to provide accountability and demonstrate the effectiveness of your media?
Various research techniques may be used but ultimately we will enable you to advise potential advertisers of your audience profile and potential campaign performance of total impacts, average OTS and CPT. % Reach and Frequency. Models are provided in association with RSMB TV Research Ltd.
Our methodology has received a seal of approval from the IPA (Institute of Practitioners in Advertising) Technical Committee.