NEWS RELEASE JUNE 2013
TAM AUDIT Georgia
Helen Harrison presented results of the audit of the TAM Panel service to an audience of data users including TV companies, advertising agencies, sales houses and advertisers in Tbilisi, Georgia on 18th June 2013. The panel has operated since 2005 by TV MR GE under license from Nielsen Television Audience Measurement. The audit was commissioned by IREX G-Media an organisation funded by USAID as part of the Georgian Media Enhance Democracy, Informed Citizenry and Accountability Program (G-MEDIA).
Helen Harrison & Company Ltd was selected competitively to undertake the audit, which took place in February – May 2013.
This audit further expands Helen’s experience in the region having undertaken audits in countries including Russia, Romania, Lithuania and Kyrgyzstan. Helen has been appointed to provide consultancy and media research services to various projects for USAID including IREX and SIMM in Kosovo since 2002 and OTI in Kyrgyzstan.
For further details please see IREX website: http://irex.ge/archives/1091 or contact Helen Harrison +44 (0)208 249 1631, Email info@helen-harrison.co.uk
Kyrgyzstan USAID OTI Media Consultancy Project Extended 2013
USAID's Office of Transition Initiatives (OTI) supports U.S. foreign policy objectives by helping local partners advance peace and democracy in priority countries in crisis. Since 1994, OTI has laid the foundation for long-term development in over 55 conflict-prone countries by promoting reconciliation, jumpstarting local economies, supporting emerging independent media, and fostering peace and democracy through innovative programming. USAID OTI has been providing a media development programme in Kyrgzstan since 2011.
USAID OTI has awarded a further contract to Helen-Harrison & Company to provide consultancy services to assist in Wave 4 of the Media Audience Measurement Survey. Helen audited Wave 3 of the survey in March 2013. Helen, together with the research supplier M-Vector and representatives of the Joint Media Industry Committee (JMIC) presented results in Bishkek to the industry, including media owners, telecoms companies, advertising agencies and advertisers.
The survey provides audience measurement data for TV, radio, internet and press readership in Kyrgyzstan. Methodology is face-to-face, at home, day after recall survey and the sample size is 2,400 Individuals aged 14yrs+. Fieldwork will be undertaken September 2013.
The objective of the survey is to provide a basic trading currency to assist the media advertising market to develop during this period of transition following the uprisings in 2010.
For further details please contact Helen Harrison +44 (0)208 249 1631. Email info@helen-harrison.co.uk
NEWS RELEASE August 2012
TAM Audit Romania
Helen Harrison & Company Ltd has been selected for the second year in succession to undertake a full audit of the TAM panel in Romania.
We were commissioned by ARMA, Romania's TV joint industry committee which represents 96 members from TV stations, agencies and advertisers, to undertake a full audit of the TAM people meter panel in Romania in 2011, operated by GfK România. A new TAM contract was awarded to Kantar Media which commenced reporting in January 2012.
For details please contact Helen Harrison +44 (0)208 249 1631
Email: info@helen-harrison.co.uk
NEWS RELEASE 22nd March 2006
Helen Harrison & Company awarded research project by OAA Digital Group
The OOA Digital Group comprises 10 media owners who operate in the Digital Outdoor arena. The companies represented include JC Decaux, Maiden and Viacom together with a number of operators who specialise in screen based media. These companies sell media on ATM machines, screens in bars, buses, malls, hairdresses, Post Offices, health clubs, train stations, airports and retail TV that has been tailored for a given retailer eg. Tesco TV.
In 2004, Digital outdoor media sales revenues were £19.6m, while 2005 growth seems well set to achieve the predicted levels of +44%. The latest quarterly figures for digital outdoor illustrate continued growth in the market to £5.83m gross revenue JulY - September, a year over year increase of +21.3%. Total outdoor increased by 4% to £222.1m quarter 3 2005 vs. 2004.
As a body, the OAA Digital members believe that screenmedia industry has reached a level of critical mass that warrants acknowledgment that "it's arrived" as a medium - People see screenmedia advertising and it gets remembered
As individual members have previously operated independently, media buyers have not had visibility of the collective strength of the medium. With this in mind, the OAA Digital members will be running a single campaign across all of the screen based networks they sell media sales on.
Helen Harrison & Company will be undertaking a research study to investigate whether critical mass has been achieved.
Press Release - 20th June 2002
Helen Harrison & Company to distribute AGB Media Services proprietary analysis software in the UK market
AGB Media Services the world wide leader in the provision of television audience measurement tools has signed a contract with Helen Harrison & Company Ltd for the distribution in the UK of the AGB Workstation, the proprietary analysis software of the AGB Group.
The AGB Workstation integrates the 3 original modules of AGB TAM data analysis, Telemonitor (viewing behaviour) Adplan (planning & optimisation) and Telespot (post evaluation), in a unique powerful software tool.
"Of the 17 countries world wide in which AGB MS offer software solutions, the UK is no doubt the most challenging. We are pleased to be in a position to offer the UK market the optimum solution to BARB data analysis, for use across all areas of the industry." said Helen Harrison.
AGB Group Chairman Alberto Colussi said: "Our primary intention is to serve the UK market in the most dedicated way. Therefore, we have decided to separate the software distribution from the activities of ATR UK which will be fully engaged to serve the BARB contract while Helen Harrison & Company will serve the UK TAM data users having the appropriate insight and experience".