Focus Groups

Informal group discussions with 6-8 respondents recruited to represent specific demographic groups. Usually groups take place within the recruiters' home or at a conveniently located hotel.

Depending on objectives, respondents may be required to view programming and/or channels being investigated prior to attending the discussion. We have experience of undertaking focus groups with adults and children.

Hall Tests

Larger than focus groups, up to 50 individuals are recruited. A self-completion questionnaire together with a general discussion are administered following the viewing session. If required, personal voting meters can be utilised.