Broadcasters
We can provide programme and audience research services and consultancy to broadcasters in the UK and internationally.
Services for UK broadcasters >>- Pilot Tests
- Series Development
- Schedule Strategy
- Channel Brand Image
- Station Marketing Research methodology designed to fulfil your requirements. May include focus groups, hall tests, face-to-face or telephone interviews with larger samples.
- BARB Data Services Ad-hoc or regular reports Analysis of station\programme performance Recommendations for schedule strategy BARB Representation We represent various BARB subscribers at BARB technical meetings.
Services for international broadcasters >>
Are you an international channel considering the launch of your station in the UK?
Is there demand for your channel in the UK? How will your channel perform?
What is your target audience? Will your programmes deliver the target audience?
Who are your main competitors? Will you gain carriage in the UK market?
We undertake evaluation of the current UK market and utilise various research techniques to answer these and many other issues for an international channel considering a launch within the UK market.
We offer advice regarding the feasibility of launching your channel, commercial potential and marketing strategy.
Already launched in the UK?
We can produce ad-hoc or regular reports charting your performance within the UK market.
We can help you identify your strengths and weaknesses and develop your station to maximise your commercial revenue potential.